UM Collezioni: A Fashionable Journey in a Suitcase

An Innovative Female Top Fashion Multi-brand Store

The well-defined positioning of UM Collezioni as a Female Top Fashion Multi-brand Store pulls together a large customer base for all brands and enhances the image of each brand, creating synergy for all. Designers Four Lau and Sam Sum drew inspiration from the sea, using waves as an element to create a unique shape for the island display unit. With their extensive experience in searching and collecting renowned luxury brands, UM Collezioni always picks the most fashionable pieces, packs them, and brings them back in their SUITCASE, positioning themselves as a leading force in the fashion industry.

The design of UM Collezioni is a testament to the creativity and innovation of AS Design Service Limited. The materials used in its realization include wooden veneer, PU painting, stainless steel, mirror, leather, and tiles. The dimensions of the store span 1355 square feet, providing ample space for customers to explore and discover the latest fashion trends.

Customers flowing through the shop will be captivated by the interactive elements of the design. The opening and closing of a part of the suitcase adds an element of curiosity, while the wave-shaped island display unit creates a relaxed and inviting atmosphere. This unique design not only showcases the products but also increases customers' interest in them.

The project was completed in November 2012 at Winman Mall in Macau. The design team, led by Four Lau as the Creative Director and Sam Sum as the Art Director, also included Twiggy Yau as the Interior Designer and Francis Wong as the Assistant Interior Designer. Their meticulous research on the details and structure of the suitcase, as well as the use of different materials such as glossy PU painting, leather, and clear mirror, contributed to the success of the design.

The design of UM Collezioni presented several challenges that the team overcame with their creative thinking and technical expertise. The display walls unit shelves were inspired by the variability of display combinations found in suitcases. The mirror finishing suitcases serve a dual purpose, providing customers with a general mirror function while also offering storage space. The unique wave-shaped island display unit required careful consideration of aesthetics, proportion, structure, components, transportation, and material properties.

UM Collezioni's exceptional design and concept have garnered recognition in the industry. The design was awarded the Silver A' Design Award in 2013 in the Interior Space, Retail, and Exhibition Design category. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. UM Collezioni's design not only showcases excellence but also evokes positive feelings, amazement, and wonder in its customers.